An emailer just now made a good point about the online headline on a story about a home invasion overnight: "Four shot, one dead, in Brookside home invasion."
"While Brookside does not have official boarders, the northern boarder of the area is generally viewed as the northern edge of the 64113 zip code (55th Street)," he wrote.
That's generally correct, though I know people who live north of 55th who consider themselves Brooksiders. No matter, though -- he's still right that it isn't an official designation, and the 4900 block of Brookside Boulevard is outside of what's generally referred to as Brookside.
Sure, you could take the headline as referring to the street, but why confuse things? I've changed it to "near Plaza," and pointed it out to the newsroom.